Sexy fairy tale heroine swimsuits from Japan will turn the beach into fantasyland this summer

Little Red Riding Hood, Snow White, and Alice in Wonderland are ready to hit the sand and surf.

As part of a fashion-conscious society that’s not averse to a splash of playful sexiness, Japanese swimsuit designers draw inspiration from a number of sources, such as Japanese school uniforms (both women’s and men’s), Shinto shrine maidens, and anime characters. But for its latest creations, Japanese fashion label M Kigyo (also known as Emu Project) is taking its cues from Western sources, with a trio of bikinis based on the fairy tales of Little Red Riding Hood, Snow White, and Alice in Wonderland.

The Little Red Riding Hood swimsuit bundles a hooded parka, bikini top, skirt, and bikini bottom together in a four-piece set that enables the wearer to mix and match the components for various looks.

▼ There’s also a black version, which we guess would make this Little Black Riding Hood.

Less extensive, but also less expensive, than the 23,950-yen (US$220) Little Red Riding Hood is the two-piece Alice in Wonderland set, for 19,900 yen.

This swimsuit actually provides a lot of coverage, with a blouse-like top connected to a high-wasted skirt-style bottom by a pair of overall straps with frilly shoulder accouterments, which are removable if you’re worried about getting cross-shaped tan lines on your back.

While Alice is usually depicted in storybooks and cartoons wearing blue, the suit is also offered in red and black.

Finally, the three-piece Snow White set is priced at 16,970 yen, getting you a white-colored top with a chest ribbon, removable skirt, and bikini bottom.

▼ Alternate colors this time are all-navy and sky blue.

If you’re finding yourself drawn to components from different sets, most of the bundled items can also be purchased separately, as can M Kigyo’s swimsuit cover overalls.

All items can be ordered here directly from M Kigyo, with delivery scheduled for mid-July, right as Japan comes out of its rainy season and prime beach weather begins.

Source: M Kigyo via IT Media
Top image: M Kigyo
Insert images: M Kigyo (1, 2, 3, 4, 5)

Beautiful Japanese bikini model is also the descendant of 7th century diplomat

Miss Magazine contest finalist can thank famous DNA for contributing to her good looks.

In 607, Japan dispatched a diplomatic mission to China’s Sui Dynasty court. Although this preceded the period of official enforced isolation of Japan’s Edo period, Japan’s island nation status meant it still had little contact with other nations, and Japanese diplomat Ono no Imoko was chosen for the important role of head envoy, an honor which was bestowed upon him again when yet another mission was sent to China in 609.

▼ While Ono no Imoko is long deceased, his name, and likeness, are used by a Japanese Twitter account.


Given the highly stylized nature of Ono no Imoko’s portrait, it’s hard to judge whether he was considered handsome or not. However, apparently his DNA has the makings for an attractive appearance, because one of his descendants is a finalist for one of Japan’s most coveted bikini modeling awards.

For 2018, publisher Kodansha is bringing back its Miss Magazine contest, ending a seven-year hiatus for what was, until 2011, an annual competition. A cross-promotion with the company’s Young Magazine and Weekly Shonen Magazine manga anthologies, Miss Magazine has narrowed its field down to 16 contestants, one of whom is the above-pictured Sarina Enoki.

The 21-year-old Tokyoite lists her hobbies as basketball, badminton, and swimming, but the most surprising part of her profile is the tidbit that Ono no Imoko is one of her ancestors. “I hope I can have good new for him,” Enoki says of her aspirations of winning.

▼ Enoki (seated in the middle of the front row) and the rest of the Miss Magazine finalists

Other famous descendants of Ono no Imoko include 9th century poets Ono no Komachi and Ono no Takamura, and also 10th century calligrapher Ono no Michikaze. Enoki has also displayed a talent for the arts, starring as a samurai’s daughter in short film Otome Sakura, for which she won the category’s best actress award at the 2017 Monaco International Film Festival for nonviolent films.

▼ English-subtitled trailer for Otome Sakura

Enoki was also cast in a supporting role for the live-action film adaptation of anime/manga Marmalade Boy.

The final stage of the Miss Magazine selection process relies on ballots cast by readers of Kodansha’s magazines between now and the end of June, with the final results being announced in mid-July. And remember, if you’re looking to place a vote for Enoki, but feel self-conscious buying an issue of Shonen Magazine to make your voice heard for a bikini contest, you can always say you’re just buying it to read the romantic comedy series.

Related: Miss Magazine official website
Source: Model Press via Hachima Kiko
Top image: Miss Magazine official website
Insert images: Twitter/@_imokono, Miss Magazine official website

Virtual pantie flash part of Japan’s new schoolgirl-inspired swimsuit’s sailor style【Photos】

Makers of the sailor bikini are back to prove one-piece swimwear can still be daringly sexy.

Last summer, Japanese fashion label No. S Project released a sailor suit bikini that was so popular it sold out in just two days. With beach weather on the way once again, the company’s designers have unveiled their latest creation for frolicking in the surf and on the sand, and while it’s once again a sailor suit-inspired swimsuit, it’s eye-catching in all-new ways.

In contrast to last year’s separate top and bottom, the new swimsuit is a one-piece design…sort of. While it’s officially called the Sailor Beachwear One-piece, the complete set actually consists of two garments: the dress-like outer layer (which can be worn while swimming) and a string bikini bottom to be worn underneath.

Combined with the short hem of the dress, the separate bikini bottom creates a bit of virtual pantie flash appeal, heightened by the striped pattern of the bottom, mimicking a popular print for young women’s undergarments in Japan.

Around back, No. S Project’s designers have done even more to dispel the musty image of a one-piece bathing suit, with plenty of exposed skin on the upper and lower back, even as the schoolgirl uniform-like collar provides greater-than-average coverage of the shoulders. The dress is form-fitting and flares femininely at the waist, providing the same sort of visual slimming as No. S Project employs in its line of skirts and dresses which provide the look of an anime heroine’s physique.

Two different color options are available: a two-tone with white chest ribbon, and a black dress with red ribbon.

▼ Both come with the same bottom.

Pre-orders are currently being taken here on No. S Project’s website, where the Sailor Beachwear One-piece is priced at 17,820 yen (US$165). Delivery is scheduled for late June, coinciding with the end of Japan’s rainy season and the beginning of beachgoing conditions.

Source: No. S Project via IT Media
Images: No. S Project

Cosplay as a sexy shadow warrior with the new Ninja Bikini from Japan

One of Japan’s top cosplayers introduces us to the hidden wonders of the two-piece bathing suit.

Japanese company Mocolle, which takes its name from the words mousou (“fantasy” or “delusion” in Japanese) and “collection”, has been proudly living up to its moniker over the years, making all our fantasies a reality with crowd-pleasers like kimono-style roomwear and shrine maiden swimsuits.

Now the company is taking its design cues from another chapter of Japan’s fashionable history, this time with the Kunoichi Mizugi, or Female Ninja Bathing Suit.

Ninja costumes have been known to typically cover most of the body, to help stealth assassins blend into the shadows during their secret missions, but female ninja are often depicted in period dramas, movies, anime, and games with a lot more skin on display. Mocolle is running with this idea and turning things up a notch with this new five-piece set, modelled for the company by popular Japanese cosplayer Ryo Yamabuki.

The bikini top is styled on the crossover-style top worn by traditional ninja, with multiple colours on the neck area creating the appearance of a multi-layered top.

The mesh insert offers some coverage over the deep plunging neckline, while adding a chain mail element to the design.

▼ Ninja-esque armbands get a mesh makeover to match the top of the bathing suit.

The bikini bottoms feature short leggings with a skirt, using the same red, blue and black colour scheme. The skirt comes with a high slit for ease of movement while swimming. After all, not all shinobi can walk on water.

The pretty ribbon ties on the back of the halter-neck bikini top will help cover up your identity as a ninja without covering up your skin.

Mocolle is currently working to raise funds to produce the ninja bikini commercially, with a crowdfunding campaign on Campfire. Considering the overwhelming popularity of their past crowdfunding missions, the Ninja Bikini looks set to follow in the successful footsteps of their past garments, especially since they’re offering it at a 15-percent discount, for 6,885 yen (US$60.41), to a limited number of supporters.

To help support the campaign, head over to the official campaign page here, and to see more of the Japanese cosplayer, who’s also a guitarist in a rock band, give her a follow on Twitter or Instagram. With her many talents, she might be the next cosplayer to create her own collaborative design with the brand, like Senki did with her eye-popping bunny lingerie!

Source: Campfire/mocolle via Net Lab
Images: Campfire/mocolle

Brand-new line of Sailor Moon bikinis appears, has anime fans in Japan looking forward to summer

Mysteriously, one Sailor Senshi is being left out of the real-life beach party.

We’ve seen the iconic sailor suit-inspired costumes of anime Sailor Moon serve as the motif for a line of lingerie. We’ve also seen Japan’s love of the sailor suit result in sailor suit-style swimsuits. So perhaps it was inevitable that we would one day see Sailor Moon bikinis, and now that day has come.

Next month, the latest pop-up shop collaboration between Sailor Moon and swanky Tokyo department store Isetan opens, and for fashion shoppers who’re already planning ahead for beach season, an entire line of Sailor Moon swimwear will be on offer.

The core Inner Senshi of Sailors Moon, Mercury, Mars, Jupiter, and Venus are of course represented, with each suit making use of the respective character’s paired image colors. The bottoms feature pleated trim evocative of their outfits’ schoolgirl-like combat skirts.

If your fandom really kicked into high gear after the first arc of the anime, you’ll be happy to know that there are also bikinis saluting Sailors Chibi Moon, Uranus, and Neptune. For some reason, though, Sailor Pluto is the only one to not have her own bikini, which is strange considering that while Pluto the celestial body has been downgraded to dwarf planet status since Sailor Moon’s initial broadcast, Sailor Pluto remains a full-fledged Sailor Senshi.

In addition to beachwear, the pop-up store will also have various blouses, pants, and skirts that make use of subtle Sailor Moon design cues. More overt references to the series, though, can be found in the line of earrings modeled after various transformation items, weaponry, and other important items from Sailor Moon’s extensive lore.

▼ Star Power Sticks and Sailor Guardian symbols

In particular, the varied regalia of Sailor Moon herself provides plenty of source material for designers to work with.

▼ Legendary Silver Crystal, Moon Stick, Cutie Moon Rod, and Cosmic Heart Compact

The Pretty Guardian Sailor Moon Bikinis are priced at 19,000 yen (US$170) each. The earrings hover around a similar per-pair price point, thought the designers are yet to reveal what materials they are made from.

Isetan’s Sailor Moon pop-up store opens on March 14.

Related: Isetan website
Source: Sailor Moon official website via Anime News Network/Lynzee Loveridge
Images: Sailor Moon official website

Japan’s new sailor suit-inspired swimsuits bring classroom style to the beach

New design and colors from designer with a knack for mixing sailor suits and swimwear.

With Japan currently on summer vacation, school uniforms are hanging idle in closets. That doesn’t mean the iconic outfits aren’t still inspiring fashion designers, though.

Moira Kuchikaseya, head of Moira Design, has repeatedly worked styling cues from schoolgirls’ sailor suits into her creations, starting with the aptly named Sailor School Swimsuits she unveiled last year. Originally available in orthodox white and navy, the unique one-piece is now offered in an eye-catching olive green. While it isn’t a hue you’re likely to see on legitimate school uniforms, it’s definitely an intriguing color for swimwear that manages to be eye-catching without resorting to intense hues or plunging necklines.

Moira Design has also rolled out a brand-new design for 2017, in the form of the Sailor Marine Swim. Unlike the Sailor School Swimsuit, which sticks to the modest cut used for P.E. swim class uniforms in Japan, the Sailor Marine Swim is bikini.

The two-piece swimsuit is actually part of a three-piece set, since it includes the jaunty cap seen in these photos. While the string-sided bottom is pretty skimpy, there’s actually a lot of coverage up top, with the draping color keeping the sun off the wearer’s upper back.

▼ The top is held in place by wide shoulder straps and a tie in the back.

While the snazzy olive color of the Sailor School Swimsuit isn’t an option, buyers do have their choice of pink or sky blue for the Sailor Marine Swim.

Of the two new suits, the 12,000-yen (US$110) olive Sailor School Swimsuit is the less expensive, though at 13,500 yen for the Sailor Marine Swim the price gap isn’t all that wide. Both can be ordered here through novelty retailer Village Vanguard’s online shop, as can the rest of Moira Design’s swimwear lineup.

Source: Village Vanguard
Top image: Village Vanguard
Insert images: Village Vanguard (1, 2, 3)
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Japanese swimsuit models and cosplayers celebrate Bikini Day 2017【Photos】

For fans of two-piece swimwear, it’s like Christmas in July.

Japan has one official holiday in July. Marine Day, or Umi no Hi as it’s called in Japanese, is held on the third Monday of the month, and is a nice midsummer excuse to blow off work and head down to the beach.

There’s another day of celebration during the month, though. On July 5 Bikini Day marks the date when the world’s first bikini was unveiled back in 1946. Bikini Day may not be an exclusively Japanese observance, but given the country’s unabashed love of sexy fashion, it’s especially popular among models in Japan, particularly those in the gravure/gurabia genre who specialize in revealing outfits.

As such, July 5 say a flurry of bikini-related social media posts in Japan, with models such as Yu Kanawa…

…Ayaka Ozaki…

…and Megumi Okamura, who’s also a vocalist attached to uniformly busty idol unit KNU, sharing swimwear snapshots.

Popular model Jun Amaki decided to share a few photos of herself in what almost looks like a one-piece…

…but is, in fact, her bikini bottom worn on her chest and the top on her hips.

While some contributors, like Kie Inoue (also of KNU) took the opportunity to tweet fresh photos…

, others took the “greatest hits” approach, sending out composites from multiple bikini-wearing sessions, such as these from Yuno Mizusawa…

…and Aimi Sekiguchi.

Bikini Day was accompanied by more of a flurry of activity on Twitter than Instagram, but some also took to the photo-sharing site to take part, such as Yu Momose.

The day was also a popular time for selfies, though Nana Sakuragi…

…and Hikaru Aoyama seem to have had some trouble keeping their faces in frame…or simply assumed their fans’ eyes were going to be drawn elsewhere anyway.

Bikini Day doesn’t lend itself all too easily to cosplay, seeing as how many bikini designs have only the bare minimum of fabric to work with. Still, dedicated fans managed to dress up as KanColle’s anthropomorphized American battleship Iowa…

Super Sonico (who basically wears a bikini 365 days a year anyway)…

…and Fate/Grand Order’s Sukasaha/Scathach…

Speaking of Sukasaha, she also got a 2-D Bikini Day salute…

…as did Re:Zero’s Rem.

Even bikini armor showed up in the festivities.

Leda’s Yoko and Valis’ Yuko? It’s an ‘80s anime-style swordswoman nostalgia overload!

Bikini Day has officially come to an end in Japan, where it’s now July 6, but the celebration continues on social media where photos continue to trickle in with the hashtag #ビキニの日.

Source: Twitter/#ビキニの日, Hachima Kiko, IT Media
Featured image: Twitter/@reikaya66